• Led the clinic's digital presence — website administration, healthcare content, branding and online communication across platforms.
• Developed educational healthcare campaigns with specialist doctors, improving patient engagement through videos, graphics and digital content.
• Coordinated website updates, digital assets and marketing initiatives, ensuring consistent branding across patient touchpoints.
• Presented digital marketing strategies to clinic management and specialists, recommending initiatives for online visibility and patient acquisition.
• Analysed administrative workflows and identified automation opportunities — foundation for later AI-powered solutions.